Trips Africa
Trips is a one-stop shop for travel solutions. Trips simplifies travel by seamlessly integrating with all banking apps, making it easily accessible for everyone.
Travel
Mobile/web app
Website
My Role
Product designer — Visual Design, Web designer, UX auditor
Client
Trips Africa
Timeline
3 months
Overview
As the Product Designer for Trips Africa, I worked closely with engineers, product managers, and customer service teams to elevate a platform that simplifies travel by connecting airlines, bus operators, and payment providers. Integrated into all major banking applications in Nigeria and Kenya, Trips makes travel accessible for everyone, anywhere.
Faced with low conversions and high drop-offs during flight searches, I conducted a detailed UX audit, identifying key design issues. By addressing these through a redesigned experience, we increased the flight search-to-reservation rate by 35%, creating a smoother, more user-friendly platform.
The problem
Despite connecting airlines and bus operators, Trips Africa struggles with user drop-offs during flight searches, highlighting the need for a more intuitive booking experience
Confusing navigation was leading to low conversion rates during the booking process
The booking flow is too lengthy, causing frustration and drop-offs.
Users struggle to find relevant travel options quickly, impacting their decision-making
Lack of intuitive design made it difficult for users to complete their bookings.
The solution
To address the challenges of low conversions and a lengthy booking process, we performed a comprehensive UX audit to identify user pain points in the travel booking experience. Through in-depth user research, we gained insights into the specific issues affecting usability.
We then redesigned the platform with a focus on intuitive navigation and streamlined booking flows, ensuring users can easily find and reserve their travel options. By incorporating user feedback and iterative testing, we created a more engaging and efficient platform that transforms travel planning into a seamless experience
A Journey of Iteration
Our design process for Trips Africa was iterative and responsive, guided by user feedback and extensive testing. Initial insights highlighted key pain points in the booking experience, prompting us to refine both the web and mobile interfaces.
Through A/B testing and data analysis, we made targeted adjustments to streamline navigation and reduce friction in the booking flow. By addressing user concerns and optimizing for edge cases, we developed a platform that effectively enhances the travel planning experience and meets the evolving needs of our customers.
The result
The launch of the redesigned Trips Africa platform has delivered remarkable results that align with our objectives:
Enhanced Brand Recognition: The revamped website effectively communicates our brand values, leading to a 25% increase in brand awareness among target audiences.
Reduced Booking Flow Time: Streamlining the booking process has significantly decreased the time users spend searching for flights, leading to a smoother experience.
50% Growth in App Usage: The focus on performance and usability has resulted in a marked increase in daily active users.
Positive User Feedback: Users have expressed a 30% improvement in satisfaction ratings, appreciating the intuitive layout and aesthetic appeal, which contributes to a more favorable perception of the brand.
These outcomes reflect our commitment to creating an intuitive travel experience that meets the evolving needs of our customers.